Our History

The Violi brothers have invested most of their lives running, perfecting and expanding themselves in the supermarket industry. With having over 50 years experience combined the two brothers have made developed a simple formula to ensure customer satisfaction. The Violi family started their adventure in the supermarket industry in August 1986. Having only one store at the time, they worked countless hours and pushed their physical and mental limits in order to establish the businesses that they have today.

The brother duo is focused and passionate about continuously perfecting every area of the supermarket industry; including growing their business locally within South Australia.

Violi & Co. Supermarkets have expanded to its newest and latest chapter in their adventure as they are striving to reach out to all customers around South Australia and hope to satisfy customers that were unable to reach them in the past. With a brand new online shopping store and consistent promotional activity on most social media platforms (Facebook, Instagram, etc.) will be a new dynamic to the Violi & Co. customer base.

Our Focus

Violi & Co Supermarkets - Customer Service

We believe that ‘Customer Service’ in the supermarket industry is the key to our success. Without our customers; there is no Violi & Co. Tony & Vince have implemented specific training procedures to ensure that every employee has a clear understanding that the customer always comes first.

Value for Money

We believe that ‘Value for Money’ in the supermarket industry is a major part of the reason as to why we have developed such a large loyal customer base. Yes we aim to remain competitive in our pricing but we believe that sometimes, on specific products ‘Quality’ outweighs the need for the ‘Cheapest’ price.

Quality of Work

We believe that ‘Quality of Work’ in the supermarket industry is a factor that determines the reputation of Violi & Co. Here at Violi & Co. it is our focus to produce the best quality of work so that our customers can experience their shopping with great satisfaction. We believe that when the basic concepts and procedures are done at 100% it is a lot more efficient than trying to reach too far and only performing at 85%.

Growth

We believe that ‘Growth’ within the supermarket industry is one focal point that we want to improve at as a whole. We believe that growing is not restricted to buying new stores but also means growing internally. For instance: Growing our offer, Growing our loyalty programs, Growing our knowledge and experience, but most of all; Growing our loyal customer base.

Meet Our Team

Tony Violi

Tony Violi

Co-Founder & Managing Director

With over 30 years of experience in the supermarket industry, Tony has dedicated most of his time to building, perfecting and expanding himself. He strongly believes that the key to running supermarkets is placing the customer first. "Without my customers I wouldn’t have my business, my car or my house".

Vince Violi

Vince Violi

Co-Founder & Managing Director

With over 25 years of experience in the retail industry, Vince has focused on producing the greatest value of money for produce and products. He strongly believes that running supermarkets is about ranging the right products at the right price. "Sometimes quality is a better alternative to the cheapest price".

Catrina Violi

Catrina Violi

HR Operartions Manager, Store Manager & Scanning Co-ordinator

Catrina started in the retail industry at the age of 14. Working her way through the ranks she was able to develop an understanding for day to day operations; which allows Catrina to ensure her customers that they will enjoy every shopping experience at Violi & Co. Supermarkets.
She continues to take on more studying and courses to gain more knowledge of the retail industry.

Emily Violi

Emily Violi

Store Manager

Emily started in the retail industry at the age of 14. Working her way through the ranks she was able to develop an understanding for day to day operations; which allows Emily to ensure her customers that they will enjoy every shopping experience at Violi & Co. Supermarkets.